Israel - Light onto Nations is an initiative, not a media watch organization. It is web-based and does not involve fundraising.

Israel - Light onto Nations endorses various Canadian media-watch organizations, such as: CLIC - Canadian Light on Israel Coverage, Honest Reporting (www.honestreporting.ca) and The Media Action Group (info@mediaactiongroup.com).

Did You Know?

Israel engineers are behind the development of the largest communications router in the world, launched by Cisco.

Friday, May 25, 2012

Talkin’ Bacon in Israel (Marketing Magazine)


While haunting the usual advertising show-off sites, we spotted this work from Red Lion (the new-ish Publicis-owned “consultancy focused on creativity and strategy”) for Canadian Beef Bacon Corporation.

The hook: folks in Israel who keep kosher really wish they could eat bacon, and now there’s a way.


Click To View Video

Client: Canadian Beef Bacon Company
Agency: Red Lion
CCO/writer: Brett Channer
Animation: Kemar Lawrence
Production company: FamilyStyle
Directors: Jon & Torey
Line Producer: Liz Dussault
Executive Producer: Harland Weiss
Editor: Mark Paiva/Posterboy
Sound and music: Vapor