American TV network The CW, which airs 90210, America’s NExt Top Model & Gossip Girl, has announced the launch of CWD – Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The new creation is set to feature special webisodes of the network shows’ using Interlude, founded by Israeli rock musician Yoni Bloch, most recently featured online doing a special interactive video for breakout comedy series “New Girl”.Interlude is the realization of a vision to offer users a unique next generation online video experience. Using Interlude’s proprietary technology platform, online users can make choices about the course of a video in real time, in a completely seamless video experience. The result is a shareable personalized version of the video created from millions of unique possibilities.
In other CW related news, the network has also formally announced its fall line-up that will include new mystery drama “Cult”, starring Israeli actress Alona Tal.The show revolves around an inquisitive young female production assistant (Jessica Lucas) on a wildly popular television series who joins a journalist blogger (Matt Davis) in investigating the show’s rabid fans. Together, the duo finds the fans might be re-creating crime scenes from the show in their real lives — behavior that has lead to a rash of disappearances and a likely murder.