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Did You Know?

Israel engineers are behind the development of the largest communications router in the world, launched by Cisco.

Sunday, May 6, 2012

Bar Rafaeli Reebok Jukari Fit to Fly launch Madrid

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Reebok have partnered with Cirque du Soleil to create a first of its kind new workout and a brand new and revolutionary way to keep fit called Jukari- Fit to Fly. Jukari aims to bring the fun back into fitness. Reebok first had a major impact in fitness in the 80's with the introduction of Reebok Step, which became a fitness phenomenon worldwide and changed the way women worked out. The classes brought women together, enabled them to have fun while they worked out and introduced a welcome alternative to spending long, tedious hours in the gym. Jukari aims to bring back that fun and emulate the impact that Reebok Step had. It introduces a completely new way to move, a refreshing slant on a regular gym workout and is accessible to all women, regardless of fitness levels.

The hour long workout has been created on a specially designed piece of equipment called the Fly Set and has been inspired and based on Cirque du Soleil's amazing acrobatics. The result is a workout which gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.