Sunday, May 6, 2012
41 Million to be invested in EILAT
The Ministry of Tourism will invest 41 million NIS in the southern resort town of Eilat in 2012. The investment will incorporate marketing, events, infrastructure and improving the tourism product in the city. Under the agreement, the Ministry of Tourism, in cooperation with the Hotels Association, will allocate about 30 million NIS for international marketing in 2012. In addition, the program will include providing assistance to charter operators, creating collaborations with wholesalers and travel agents as well as running advertising campaigns aimed at domestic tourism.