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Wednesday, September 7, 2011

Promoting the Dead Sea

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American coffee chains have agreed to issue coffee sleeves promoting the Dead Sea as one of the New Seven Wonders of Nature.

The campaign released this week was the initiative of Israel's Ministry of Tourism and the sleeves have been distributed in coffee chains across North America.

Each coffee sleeve features a slogan saying "Anywhere else this would be just a lake, but this is the Dead Sea." On the back of the sleeve is the designated Web site where customers can vote.

Israel's Dead Sea advanced to the final round in the international competition ranking the top seven natural wonders of the world that was determined by over one billion votes.