Bar Refaeli to launch Undeez online shopping company

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Israeli model of international acclaim Bar Refaeli is preparing to launch her own brand of lingerie and T-shorts together with former model turned lawyer Dudu Balsar.

The company called Undeez is due to start selling designer items some time next month.

Balsar came up with the idea for the venture and Refaeli will be responsible for marketing and business development.

Undeez is working with a group of designers to prepare the first collection.

In a recent interview with Elle magazine Refaeli said eventually customers will be able to purchase clothes as well as lingerie, socks and T-shirts for men and women.

The idea behind the site is to provide people who don't have time to go shopping the option of buying online.