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Sunday, November 27, 2011

Israeli wins Prince Charles award

Amir Asor of Rehovot receives YBI Entrepreneur of the Year award. ‘I did this to make money, hope to realize myself in a broader sense,’ he says

LONDON -Major achievement for Israeli entrepreneur Amir Asor (26) from Rehovot. Last Thursday Asor won the title of Youth Business International (YBI) Entrepreneur of the Year award in London. The president of the YBI is none other than Britain’s Prince Charles.

The business, which Asor set up in 2007 and now employs 25 people, teaches schoolchildren complex principles through the simple application of Lego models – and so far this year more than 2500 children via 130 educational centers across Israel have received the tuition.

Asor established the business with the help of a subsidized loan he received from the Keren Shemesh Fund of the Edmond J. Safra Philanthropic Foundation after he was rejected by various banks.

The kit’s distribution began in 2008 with 100 children. Today, at least 2,200 students at 130 education centers in Israel take part in classes that make use of the kits supplied by Asor’s company which is called: The Asor Group – Young Entrepreneurs.

The business intends to expand its product distribution and sell them to additional countries within the next few months.

Asor who was born and raised in Dimona, the youngest of three children, beat entrepreneurs from 40 different countries and won a grant of $5,000 for his business.

The jury declared him the winner after interviewing the three finalists who included Asor, an Indian entrepreneur with a samosas and frozen snacks business and two Canadian partners with a Mexican food business.

The awards ceremony was attended by many major names in British and global business.

Lead judge Rich Ricci, co-CEO of Barclays Capital, said: “We selected Amir Asor because his business is innovative, unique and perhaps, most importantly, has the potential to expand greatly in the coming years.”

Ful story Via Ynetnews