Standing in his office in Tel Aviv, Mr Rosen recalls the moment: “They went on stage and said: ‘We love Onavo and we understand what it does… it is such an easy app to understand’ – we just save money, that’s it, period, they loved us.”
Guy Rosen is one of Israel’s many young, enthusiastic entrepreneurs who, fresh out of the army, decided to set up a tech firm.
Israel currently has almost 4,000 active technology start-ups – more than any other country outside the United States, according to Israel Venture Capital Research Centre.
In 2010 alone the flow of venture capital amounted to $884m (£558m).
The result: high-tech exports from Israel are valued at about $18.4bn a year, making up more than 45% of Israel’s exports, according to the Central Bureau of Statistics.
Israel is a world leader in terms of research and development spending as a percentage of the economy; it’s top in both the number of start-ups and engineers as a proportion of the population; and it’s first in per capita venture capital investment.
Not bad for a country of some eight million people – fewer than, say, Moscow or New York.
Serial entrepreneur Yossi Vardi says there is a whole blend of factors responsible for turning Israel into a start-up miracle. He himself has invested in more than 80 Israeli high-tech firms – among them the first web messaging service ICQ. He sold many of them to technology giants such as AOL, Microsoft, Yahoo and Cisco.
“If you look at how this country was created, it was really a start-up on the large scale,” says Mr Vardi, who has been dubbed the godfather of Israel’s high-tech industry.
“A bunch of crazy people came here, trying to pursue a dream of 2,000 years.”
Over just a few decades, Israeli start-ups have developed groundbreaking technologies in areas such as computing, clean technology and life sciences, to name a few.
“Look at… agriculture, at the defence industry, at the universities here,” says Mr Vardi.
“The high-tech is a popular story right now, the internet gave it a lot of visibility, but the story of the culture and the spirit is part and parcel from the kinds of the cultural genes of [the Israeli] people.”
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One was the creation of the Yozma programme in 1993, a so-called fund of funds set up to invest in local venture capital funds that would channel money into new technology firms.
Soon numerous start-ups dotted Israel’s industry landscape, and venture capital funds mushroomed all over the country – a blooming industry that quickly attracted foreign investors.
Israel’s defence forces are also boosting entrepreneurship.
Military service is compulsory, but besides regular military units, the army also has designated hi-tech units, where computer-savvy conscripts are constantly prompted to come up with innovative ideas in disciplines such as computer security, cryptography, communications and electronic warfare.
“The military enables young people in certain units to get technological skills, to run large technological projects at a very young age, where they need to improvise in order to get fast solutions,” says Prof Niron Hashai from the Jerusalem School of Business Administration at Hebrew University.
Once back in the real world, many military alumni use the newly acquired experience to launch their own technology start-ups.
And then, of course, there is Jewish immigration – a key driver of the country’s economy since its foundation.
The biggest and the most important wave of immigration came from Russia, says Prof Hashai.
“Many were very smart people with technological background,” he says.
“Maybe they were not so much entrepreneurs, but when these guys meet Israeli-born guys, many interesting things happen.”
Full story Via BBC