Tuesday, October 25, 2011
Leonardo DiCaprio Invests in Hot Israeli Startup
Celebrities are pioneers of social media, always latching onto the hottest trends, but more importantly, defining what’s popular by bringing their millions of fans to the platform of their choice. When one thinks of Ashton Kutcher, it’s hard not to think about what he’s done for Twitter.
Hollywood celebs are seeing their role morph from embracers of social media to transformers, with big wigs like the aforementioned Kutcher investing serious dough into tech startups. The latest celebrity to stick their feet in the water is none other than Leonardo DiCaprio, who is a part of a big $4 million investment in Mobli.
Far from being an obscure startup, Mobli has gotten tons of good press, with popular blog TechCrunch calling it the “break-out photo sharing app of the year.” In addition to personal use by Leo of course, several other celebrities are into Mobli, including paris Hilton and David Arquette.
What makes Mobli special is that the second you take a picture or video, there’s no loading screen to upload it to a server or YouTube, within seconds, it’s already out there to be viewed by anyone around the world. “Mobli allows people from all over the world to share moments,” says Leonardo DiCaprio, who will take on an advisory position at Mobli.
Upon taking a picture, your location is automatically put in, and unlike twitter, where there are a ton of hashtags (#) and making groups can be a bit messy, the system works with a series of filters. Say you’re at a concert at Madison Square Garden, the system is smart enough to connect you instantly with everyone who is taking pictures or videos at the Jay-Z concert at MSG. It’s seamless, sleek, intuitive, and its big catch is celebrity involvement (see pic below).