Monday, January 24, 2011
Media love Tel Aviv
Study says 100 TV crews, 200 print journalists from over 30 countries made 2010 a record-breaking year for media coverage of TA.
2010 was a record-breaking year for media coverage of Tel Aviv, with over 100 television crews and 200 print journalists from over 30 countries descending on the city that never sleeps, a study released this week found.
The Association for Tourism Tel Aviv – Jaffa determined that the most significant report on Tel Aviv was one compiled by Lonely Planet, which called Tel Aviv one of the hottest travel destinations for 2011.
The report also cited a piece in National Geographic that called Tel Aviv one of the world’s top beachfront cities, as well as an article written by Playboy, which verified rumors about the city’s beautiful local women.
The association said Sunday that the worldwide media coverage played a large role in a tourism boom in Tel Aviv, which saw overnight bookings climb 22 percent from the previous year to 2,230,000.