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Sunday, March 11, 2012

Fashionistas Trinny & Susannah in Ad for Israeli Credit Card

London makeover ladies Trinny and Susannah were here last year, telling Israelis what not to wear in their ever-so-subtle manner — not — which is why Israelis probably liked them.

Now they’re featured in an Isracard commercial by ad agency Bauman Bar Reuveni showing off their Hebrew — “Tagidi lo!” (Tell him!) and offering puns onkenyon (which can mean a canyon as well as a mall):

Boyfriend: “Just three hours and we’ve crossed the canyon.”

Girlfriend: “It will take us no more than three hours to cross the canyon” — said with a smirk.

Laugh if you will, but the ad is one of ten competing for the dubious honor of being named the most sexist advertisement by WIZO, the Women’s International Zionist Organization.

Are Trinny and Susannah worried? Probably not.

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ישראכרט משיקה תכנית הטבות חדשנית, המאפשרת לכל אחד ליהנות הרבה יותר מהדברים שהוא אוהב.
איך זה עובד? בוחרים את המסלול שהכי קרוב ללבכם, אומרים את זה לישראכרט ומתחילים לקבל הרבה יותר הטבות מאותו תחום.
אנחנו שמחים להציג את השפה התקשורתית החדשה של ישראכרט שתתמקד בכל פעם בתחום אחר.
אז האם אתם אוהבים אופנה?

Source: Times of Israel