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Sunday, September 8, 2013

Israeli hummus conquers Budapest


Hundreds attend Israeli festival in Hungarian capital as giant plate of chickpea paste takes center stage

An Israeli market set up in Budapest’s famous Great Market Hall was inaugurated over the weekend with an irresistible event: Tasting from a giant plate of hummus – the biggest ever to be seen in Hungary.
It was one of the highlights of the Israeli festival in the Hungarian capital, which was initiated by the Israeli Embassy.
The Israeli market included stands presenting the best produce the Jewish state has to offer, alongside exhibitions about Israel and travel agents wooing Hungarian tourists.
Hundreds of Hungarians participated in the market opening ceremony, which was led by Israeli Ambassador Ilan Mor, and wolfed down the huge plate of hummus. The tasters included the deputy mayor of Budapest, Tel Aviv’s twin city, other mayors and senior officials from the Hungarian Ministry of Foreign Affairs.
Most importantly, the event received wide, positive coverage on all Hungarian media outlets.
At the same time, the Embassy brought singer Ivri Lider to Budapest to represent Israel at the 16th Jewish Summer Festival held in the city. On Friday Lider was invited to the ambassador’s house, and on Saturday he performed in one of central Budapest’s new and large halls, which was filled to the brim.