Tuesday, May 24, 2011
Oprah Winfrey makes Israeli company's stock leap by 63.3%
Article published in talk-show guru's website praises UltraShape's fat dissolving technology, calls it next big thing in cosmetics
Talk-show and lifestyle guru Oprah Winfrey made the share price of Israeli company UltraShape, which developed a device that dissolves fat, skyrocket on Monday.
In an article published on the website of Oprah's magazine on April 19, the company's technology is hailed as one of the most promising innovations in the cosmetics world.
The article was published on the UltraShape's website on Sunday, and caused their stock to soar 63% in an unusual cycle of some NIS26 million (about $7 million).
The write-up in Oprah's magazine opened by saying that in the past Botox and laser were considered science fiction, but nowadays there are a number of innovations in the market that might create another revolution in the cosmetics world.
About UltraShape, the article noted, "It sounds too good to be true, but it may soon be a reality: Many dermatologists and plastic surgeons are confident that in the coming years they'll be able to eliminate unwanted fat painlessly, without the invasiveness and risks of liposuction."
The article explained that UltraShape's technology can safely remove fat cells, which are destroyed by ultrasound and eliminated from the body as waste.
Despite the praise, the writers note that UltraShape is the preferred solution for those suffering from extreme over-weight and is mostly efficient in areas where there is fat concentration.
UltraShape's product is still waiting to receive an approval from the American FDA before the machine can be marketed in the United States.