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Sunday, February 10, 2013

Marc Cain luxury brand coming to Israel

Marc Cain

German fashion store to open at Tel Aviv’s Ramat Aviv Mall, targeting wealthy population

Another fashion brand for society’s top echelon is coming to Israel. Marc Cain of Germany will open its first store in Israel in about a month, at the Ramat Aviv Mall in Tel Aviv.
Despite the economic slowdown and weak sales in the fashion industry, the drizzle of luxury brands to Israel continues due to the belief that wealthy customers have not been affected by the economic changes.
Marc Cain’s exclusive franchise owner in Israel is businesswoman Michal Reiper.
The first store will open on Ramat Aviv Mall’s second floor and measure more than 60 square meters (645 square feet) in size. It will be designed according to the brand’s exclusive international concept, including the furniture and bags.
The brand was founded in Germany in 1973 and offers women’s clothing, bags, shoes and accessories. Prices in the Israeli store will range between NIS 650-2,500 ($175-680) per item.
The brand has 146 stores worldwide and 258 stores in the “shop in shop” concept in 59 countries. In addition, the collections are sold in more than 1,470 specializing boutiques.
“We are proud and thrilled to be bringing the world’s best brands to the Israeli customer,” says Ramat Aviv Mall CEO Uri Abel. “We’re continuing the tradition of differentiating and improving the mall’s marketing mix.”