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Saturday, August 4, 2012

Fashion brand New Yorker likely to open stores in Israel

German-based international brand reps meeting with Fox Group in Israel, reviewing local retail market, scouting store locations

After the successful opening of American Eagle Outfitters in Israel, Harel Weizel CEO of the Israeli-based fashion chain FOX, is seeking to bring in yet another international fashion franchise – New Yorker.
According to business daily Calcalist, Weizel recently met with the German fashion chain’s representatives in Germany and was looking to open the brand’s stores in Israel.
A New Yorker team is due to arrive in Israel next week in order to review the Israeli retail market and find potential locations for the brand’s shops. Fox Group will likely gain the German fashion retail chain’s Israel franchise.
New Yorker is an international fashion label based in Germany and currently operates 950 stores in 32 countries, mainly in Europe but also in Kazakhstan, Saudi Arabia and Dubai.
Fox which is owned by Weizel is an international chain with stores in Israel and nine other countries including China and Bulgaria and Canada. The Israeli clothing company also has a joint partnership with Laline Candles & Soaps Ltd and co-owns Billabong and Sacks clothing companies.
In 2012, Fox Group, who is also the Israeli franchiser for American Eagle Outfitters, brought the American fashion retailer to Israel.
This will not be the first time New Yorker representatives have visited Israel with the mission of opening the brand’s stores in the country. In 2009, as a wave of international clothing brands began taking over the local retail market, New Yorker representatives met with Azrieli Group Ltd, who own 13 malls in Israel, but did not manage to come to an agreement with the Israeli company.
It appears as if the German company now has a window of opportunity to expand its business to other countries in the Middle East through Fox.
New Yorker has wide-ranging men and women’s fashion lines, including underwear, sportswear, streetwear, swimwear, jewelry, and fragrances for a young, trend-conscious target group.
In Israel, the company will most likely compete with the two international clothing giants H&M and Forever 21 for the same young clientele.