Israel - Light onto Nations is an initiative, not a media watch organization. It is web-based and does not involve fundraising.

Israel - Light onto Nations endorses various Canadian media-watch organizations, such as: CLIC - Canadian Light on Israel Coverage, Honest Reporting ( and The Media Action Group (

Did You Know?

Israel engineers are behind the development of the largest communications router in the world, launched by Cisco.

Thursday, July 5, 2012

Tel Aviv’s Human Sized Soda Machine – Brilliant Sprite marketing campaign

Blending clever marketing and practicality, ad agency Ogilvy and Sprite has put a human sized soda fountain on the beach in Tel Aviv. Beach goers push the button (as you would in a 7-11) and are drenched in “Sprite” (it’s water).

In case your phone is staying dry with the rest of your stuff, a Sprite representative in a white or green shirt (what, no Sprite bikinis?!), will also take your picture under the soda fountain and email it to you on the spot via tablet and then of course, give you some free Sprite. Refreshing.
The campaign is running this summer in Tel Aviv and Rio De Janiero.