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Israel engineers are behind the development of the largest communications router in the world, launched by Cisco.

Saturday, March 22, 2014

Facebook opening direct marketing office in Israel


The U.S. company is also tapping Ginger Software chairwoman Adi Soffer-Teeni to lead its team in Israel.

Facebook is opening a direct marketing office in Israel, augmenting the Israelis who work out of the company’s offices in Dublin, the U.S. social-networking giant said Monday.
Leading the efforts at Tel Aviv suburb Ramat Gan will be Adi Soffer-Teeni, who has been appointed head of Facebook Israel. Soffer-Teeni, currently chairwoman of Ginger Software, will be putting together her own team.
“Millions of people in this country use our service every day; they connect to one another and share what’s important to them,” Soffer-Teeni said on Facebook. “Businesses are discovering the value of being part of this … both major brand names and small and medium-sized businesses.”
Before Ginger Software, Soffer-Teeni was director of the business-to-consumer division at, an online casino and poker website. She was also chief executive of the Kidum Group, a private education company.