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Tuesday, December 28, 2010

Lanvin designer's H&M project

An Israeli fashion designer whose dresses are red carpet staples is to develop a clothing collection for H&M.

Alber Elbaz, the artistic director of the Lanvin fashion house since 2000, will be on sale in 200 H&M stores around the world, including Israel.

“Lanvin for H&M” will be unveiled on November 2 and be in store by the end of the month.

Mr Elbaz, a former IDF soldier, will collaborate on the line with Lucas Ossendrijver, Lanvin's men's clothing designer.

The 49-year-old, who was born in Morocco but moved to Israel as a child, is a graduate of the prestigious Shenkar College in Ramat Gan.

He has worked with several high profile fashion names, from Dawn Mello of Gucci to couture house Guy Laroche.

Mr Elbaz’s Lanvin designs normally sell for £1,000 or more and have been worn by Hollywood stars including Natalie Portman and Nicole Kidman.

The designer said the collection would enable him to translate the Lanvin “dream” to a bigger audience.

He said: “I loved the idea that H&M was going luxury. I thought it was a smart concept.”