Professor Guy Hoffman, a lecturer and researcher at the Sammy Ofer School of Communications and co-director of the IDC Media Innovation Lab (miLAB) at the IDC Herzliya, gave a TEDx talk in October that has since become one of the 30 most viewed lectures in the TED Talks program, and, last week, was ranked by YouTube as one of the three most viewed videos in the world.
Watch Professor Hoffman’s TEDx video below: