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A new TV commercial of the Fiat car
manufacturer chose to feature a song by the Israeli hard rock band,
Hayehudim, known overseas as IUDM. The song "You Hurt Me Anyway" is the
English version of a song from the band's 2007 album, "Forte." The ad
was released online several weeks ago, and is expected to be broadcast
on US television, in spite of the fact it is in Italian. The band's PR
office said the commercial was made in Italian to maintain its
authenticity, since Fiat is an Italian car.